Saatchi & Saatchi CEO Worldwide comes to Rheged

Last night myself, David, Sandra, Alison and Jackie together with some guests had the great pleasure of attending an exclusive event at Rheged to celebrate the centenary of the Chartered Institute of Marketing and the fundamental contribution of marketing to business success.

Susanna Boccaccio, director of Brilliant Trees Media Ltd and a winner of multiple Royal Television Society awards did a fantastic job hosting the evening.

In support of the event, Kevin Roberts CEO Worldwide of Saatchi & Saatchi, one of the world’s leading creative organisations kindly agreed to give something back to the area where he was born by giving us an insight into the power of effective marketing.

Kevin is a leader in his field and is dedicated to activating world-changing ideas that improve human wellbeing and as such leads one of the world’s leading creative organisations. Saatchi & Saatchi's focus is to fill the world with Lovemarks – an idea that reinvents brands. Lovemarks are owned by the people that love them - not by companies or marketers. Great brands have passed their destiny over to The Consumer. "Like" is not enough, "admire" won't cut it. Lovemarks infuse mystery, sensuality and intimacy to win loyalty beyond reason.

Kevin’s presentation was brilliant – it was interesting and exciting and was delivered with a true passion that showed marketing as a key factor in any business success.

The Cumbria Chamber of Commerce once again staged a fantastic event... in a great venue with great company and delicious food.

(Billy Mallinson, Sandra Gowling, Chris Strutt)

I’d like to thank all those who were involved, in particular, Kevin Roberts. He brought something fresh and new to Cumbria – he showed the power of ideas and how they can ultimately make a difference.

Sara Deans